Meta removes ads for fraud apps posing as porn after India sounds alarm (opens in a new tab)
Why readIndia's government forced Meta to pull dozens of Facebook and Instagram ads pushing banking-credential-stealing Android apps disguised as porn apps, in a market that lost roughly $2.4bn to cyber fraud in 2025.
Meta removed dozens of ads after India's government flagged campaigns running under names such as "Night Play" and "Kyss" that used sexually explicit creative to drive users to phishing sites and malicious Android APKs capable of draining bank accounts. Government data puts India's 2025 cyber-fraud losses at close to $2.4 billion, tied to the growth of digital payments. The signal for leaders is platform ad networks being used as the malware distribution channel and a regulator willing to name specific campaigns and compel takedowns.